BBB Program Deliverables During Six Days Workshop

  • A step by step approach over six days is designed to deliver:
  • Fundamental understanding to thoroughly study the environment, get key consumer insights, understand patients journey,
  • Segmentation, Targeting, Brand Portrait, Positioning framework and art & science of developing powerful communication
  • Case Studies to demonstrate how the fundamentals of marketing are used to Build Big Brands
  • Tools and Templates to be used as an enabler while developing brand strategy.
  • Simulation exercise to help incorporate fundamentals on real-time brand strategy planning

 Building Big Brands Workshop | by Atul Sharma | Healthscape Business Solutions Pvt. Ltd. New Delhi 110019  | Phone: 011-43047490 | M + 91 9910620909

>350 pharma marketing professionals, medical affairs and leadership teams have experienced this workshop

Functional Teams
Allergan
Alcon
Alkem
Biocon
Baxter
BMS
BSN Medicals
Cadila ( Zydus )
DRL
Eris Lifesciences
Fresenius Kabi
Glenmark
IPCA
Functional Team & Medical Affairs
MSD
Novo Nordisk
Panacea Biotec
Pfizer
Sanofi Aventis
Wockhardt
Leadership Teams:
Sanofi Aventis
Zydus Cadila
  • Participants found this program to be the bible of modern pharma marketing,
  • Unprecedented learnings at BBB Workshop compared to their previous exposure to both internal / external global or local program.
  • Must attend program for functional teams, supporting teams or leadership team

– Various participants

 Building Big Brands Workshop | by Atul Sharma | Healthscape Business Solutions Pvt. Ltd. New Delhi 110019  | Phone: 011-43047490 | M + 91 9910620909

Team Bios

 

Over 25 years senior leadership experience in pharmaceutical and hospital industry     across geographies and functions.

Developed and established India’s first Disease Management Program, recipient of DMAA Award, USA (Disease Management Association of America, 2003)

Antibiotics Stewardship Program developed for Merck which received the prestigious Golden Peacock Award (2011) and is now a global flagship program for Merck & Co, USA.

Developed a “Hub & Spokes” capacity building model in collaboration with UNM, USA. This initiative addresses access to specialty care from a tertiary care centers to small towns.

Pharma consultant to SmartAnalyst, New Jersey, USA.

FEE: FOR A SIX DAYS RESIDENTIAL WORKSHOP

Rs. 100,000 /- per participant [ Double occupancy ]

Rs. 125,000 /- per participant [ Single occupancy ][ Inclusive of all taxes, cost of stay, sharing tools and templates and other material used during the workshop]

Registration

Residential program: Stay of participants on twin sharing basis at a 5 Star Property, inclusive of their buffet breakfast, lunch & dinner and free Wi-Fi and other facilities.

Check in on 11th May morning by 9 am. Day 1 session to begin at 10 am and 9 am on the rest of the days. Checkout on Sunday, May 14th by 9 am.

Details of online payment:
Healthscape Business Solutions Pvt. Ltd, New Delhi
Name of Bank: HDFC Bank Ltd.
Bank’s Address: Nehru Place, New Delhi 110 019
Account Number: 1374 200 000 1730
Account Type: Current Account
RTGS/NEFT/IFSC: HDFC 000 1374
Pan Card Number: AACCH6344M
Service Tax Number AACCH6344MSD002

CONTACT US

Mr. Shailesh Rau
Director -Client Engagement
Email: shailesh.rau@hbs-india.com
Mobile: +91 9008930920

Mr. Atul Sharma
Founder “Building Big Brand” Program
Email: atul.sharma@hbs-india.com
Mobile: +91 9910620909

 Building Big Brands Workshop | by Atul Sharma | Healthscape Business Solutions Pvt. Ltd. New Delhi 110019  | Phone: 011-43047490 | M + 91 9910620909