We work on finding the real business, consumer or customer insights, thus help us take decisions to create value for both stakeholders & shareholders. Our proprietary tools and templates help take evidence based informed decisions in brand building processes, and help creates differentiation to be chosen as a preferred partner.
Some of the key interventions helps create huge value for our clients:
- Strategic decisions which brands need to be build, maintained or harvested in our portfolio.
- Understanding patients journey and defining intervention points most suited to our brands.
- Developing key consumer and customer insights important to build brand
- Understanding and defining physicians’ and patients’ portrait, demographs, likes, dislikes and what are their actual unmet needs ?
- Granular segmentation exercise, using socio economic data points, which may go up-to district level
- Evaluation of strength of your brand and defining single minded proposition
- Helping develop key messages, which surely drive the preference of your brand
- Developing overall communication strategy for your brand and agency brief
- Mapping business opportunities and threats.
- Identification of right target segment aligned to product life-cycle and category life-cycle.
- Resource allocation
– FTE allocation
– A&P allocation
- Defining which model is most appropriate for your brand
– Share of voice vs Share of Mind
- Value based pricing
- Identification of channels for your brands
- Identification of most suitable medium for promotion
- Evaluation of P&L of each brand and portfolio
- Strategies for niche to mass marketing
- Key stakeholder engagement plans
- Evaluation of IP environment and developing strategies to secure IP
- Access strategy for IP secured products
- Supply chain strategy to optimize COGS.