Building Big Brand 

A Pharma Marketing Capability Development Program

AIMING TO DEVELOP FUTURE LEADERS IN PHARMA MARKETING 

THE PROBLEM:

Pharmaceutical marketing has been rudimentary in emerging markets e.g. India and emerging markets

Gap analysis reveals that a structured marketing and brand management practices virtually do not exist in emerging markets

Access to world-class marketing for MNCs is partially practiced in India

Pharmaceutical marketing has largely been tactical with limited focus on strategy

Fundamentals of evidence based marketing by deploying a market research are less understood by companies and marketers.

 

THE NEED:

Need for strategic pharmaceutical marketing is a scientific, step by step approach that can lay emphasis on the core tenets of marketing

Need to understand importance of customer Insights

Need to understand art and science of positioning

Need to know how to convey your value proposition powerfully

Need to believe that there is a need to consciously invest to build competencies within marketing function

Brand is an intellectual capital of the company, a precious assets needs investments based upon intelligent insights and informed decisions

 

BRAND LEADER DEVELOPMENT PROGRAM

Strategic marketing is a scientific, step by step approach that lays emphasis on the core tenets of marketing, Key customer insights, positioning and ability co communicate powerfully

  • BBB a capabilities building program that strives to build and sustain marketing excellence for ambitious companies striving for leadership
  • A six day workshop is designed to deliver:
  • Fundamental understandings to understanding environment, segmentation, targeting, positioning and ability to convey value proposition powerfully
  • Case Studies both from pharma and non-pharma companies
  • Tools and Templates, to use these fundamentals for developing brand strategy.
  • Simulation exercise, to upfront use tools and templates with fundamental understandings

 

CUSTOMER SATISFACTION

Ability to improve products and services for sustaining customer satisfaction

Customer prefer your brands over competition

 

INCREASED SALES & PROFITS

Greater customer satisfaction, Build Big Brands

Big Brands command premium, thus bring more sales & profits

 

SHIFT FROM BEING TACTICAL TO STRATEGIC

Tactical to strategic, products to leveraging big brands

Technology to customer centric decisions, Invention to innovation

 

CAREER PROGRESSION

Learning what, why & How to gain leadership in contested category

Accelerates your career to move up the hierarchy

 

LEARNING OBJECTIVES

  • Learn the fundamentals of modern pharma marketing and leadership
  • Learn step wise approach to highly advanced and modern brand management
  • Integrate key consumer insights to segmentation, positioning, creating value proposition and convey sustained value proposition to its target audience powerfully
  • Learn how to quickly implement your plans and alignment of field force

AUDIENCE

  • Medical affairs, brand management team, market research or other supporting function.

DURATION

  • 6 days, a residential program