Building Big Brand
A Pharma Marketing Capability Development Program
AIMING TO DEVELOP FUTURE LEADERS IN PHARMA MARKETING
THE PROBLEM:
Pharmaceutical marketing has been rudimentary in emerging markets e.g. India and emerging markets
Gap analysis reveals that a structured marketing and brand management practices virtually do not exist in emerging markets
Access to world-class marketing for MNCs is partially practiced in India
Pharmaceutical marketing has largely been tactical with limited focus on strategy
Fundamentals of evidence based marketing by deploying a market research are less understood by companies and marketers.
THE NEED:
Need for strategic pharmaceutical marketing is a scientific, step by step approach that can lay emphasis on the core tenets of marketing
Need to understand importance of customer Insights
Need to understand art and science of positioning
Need to know how to convey your value proposition powerfully
Need to believe that there is a need to consciously invest to build competencies within marketing function
Brand is an intellectual capital of the company, a precious assets needs investments based upon intelligent insights and informed decisions
BRAND LEADER DEVELOPMENT PROGRAM
Strategic marketing is a scientific, step by step approach that lays emphasis on the core tenets of marketing, Key customer insights, positioning and ability co communicate powerfully
- BBB a capabilities building program that strives to build and sustain marketing excellence for ambitious companies striving for leadership
- A six day workshop is designed to deliver:
- Fundamental understandings to understanding environment, segmentation, targeting, positioning and ability to convey value proposition powerfully
- Case Studies both from pharma and non-pharma companies
- Tools and Templates, to use these fundamentals for developing brand strategy.
- Simulation exercise, to upfront use tools and templates with fundamental understandings
CUSTOMER SATISFACTION
Ability to improve products and services for sustaining customer satisfaction
Customer prefer your brands over competition
INCREASED SALES & PROFITS
Greater customer satisfaction, Build Big Brands
Big Brands command premium, thus bring more sales & profits
SHIFT FROM BEING TACTICAL TO STRATEGIC
Tactical to strategic, products to leveraging big brands
Technology to customer centric decisions, Invention to innovation
CAREER PROGRESSION
Learning what, why & How to gain leadership in contested category
Accelerates your career to move up the hierarchy
LEARNING OBJECTIVES
- Learn the fundamentals of modern pharma marketing and leadership
- Learn step wise approach to highly advanced and modern brand management
- Integrate key consumer insights to segmentation, positioning, creating value proposition and convey sustained value proposition to its target audience powerfully
- Learn how to quickly implement your plans and alignment of field force
AUDIENCE
- Medical affairs, brand management team, market research or other supporting function.
DURATION
- 6 days, a residential program
